All The Tools You Need To Build A Successful Mindset !!
Unlock a powerful transformation in just a few short sessions with my Mindset Makeover program! This experience is designed to help you break free from limiting beliefs, build unshakable confidence, and elevate your mindset to achieve your biggest goals--- one small step at a time. Through weekly email checkins, actionable strategies, and focus, we’ll dive deep into the habits, perspectives, and values that shape your life. By the end of the program, you’ll feel clear, motivated, and fully empowered to take charge of your path forward. Step into a new level of growth—this is your time to thrive
NICE TO MEET YOU
I'm Deana Watson
Hi, I’m Deana (Dee-nuh), and I help high-achieving professionals break free from the life they unconsciously built for everyone else.
For over a decade, I played—and won—the real estate and entrepreneurship game. I built a million-dollar sales team, ranked in the top 1% of real estate agents nationwide, sold that business, and coached some of the top performers in the industry… all while moving around the country as a military spouse and juggling some of the hardest personal seasons of my life.
But here’s what most people didn’t see:
Behind the success, I was exhausted, misaligned, and operating from a playbook that wasn’t mine.
Now, through My Exonerated Life, I coach leaders, business owners, and high performers who feel stuck in the success they’ve built—and are ready to burn the rulebook, rebuild on their own terms, and finally feel free in their life and business.
I believe success should feel like freedom.
And freedom starts with truth.
My work combines mindset coaching, values alignment, personal brand clarity, trauma-informed guidance, and a whole lot of real talk. Whether you’re redefining your life, pivoting out of burnout, or building something that actually aligns with who you are now—I’m here to help you set yourself free.
Let’s rewrite the rules together.
I can’t wait to hear your story—and if you’ll let me, I’d be honored to be a small part of your next chapter.
Unleash YOU!
X- Deana WatsonÂ
"From the moment we began working together, Deana's approach has been nothing short of transformative. Her commitment to accountability has been instrumental in my growth, ensuring that I stay on track and meet my goals consistently. She has a knack for recognizing challenges before they even arise, allowing me to address potential issues proactively. Her straightforward, no-nonsense approach dispels any myths and provides me with the clarity and confidence needed to make informed decisions."
-Â Dani Brinson
"Deana has been my coach for 3Â years. When I first started with her, I was sure that we would only touch real estate coaching but you can't really be coached if you can't improve on your whole life. Deana has taught me not only how to succeed in business but also in my personal life to really figure out what I want out of it and what makes me happy. She helps you figure out what you don't have answers for. We have tied it all together and I can't wait to see what the next year teaches me."
-Â Katy Donovan
"As someone who has experienced coaching with other coaches for the last 7 years, I can say that Deana really is my favorite. I started coaching with Deana about 1 year ago and the # 1 thing that comes to mind for me is that Deana truly listens to my needs and coaches me around what I need in that moment and gives me the safe space to work through whatever struggles I am having that week. "
-Â Casey Hearn
All The Tools You Need To Build A Successful Online Business
Build a Brand That Attracts Clients—Without Chasing Them
Most real estate agents and lenders don’t struggle with getting leads—they struggle with standing out. In a crowded market, your brand is what sets you apart, builds trust, and makes clients choose YOU over the competition.
The Branding Blueprint Course, is a step-by-step course designed to help you gain clarity, craft your unique message, and position yourself as the go-to expert in your niche. Whether you’re just starting or refining your brand, this course gives you the tools to build a strong, recognizable presence that drives business.
 Who This Is For:
✔️ Real estate agents who want to stand out in their market
✔️ Mortgage lenders looking to build trust and authority
✔️ New or seasoned professionals who want a brand that works for them
Ready to Build a Brand That Brings in Business?
This course will give you the clarity and confidence to market yourself effectively—so you attract more clients without chasing them.
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Sign Up Now!I Help High Achievers Break Free, Get Clear, and Build a Life That Actually Feels Like Theirs!Â
I know what it’s like to see the vision so clearly you can taste it… but still feel stuck behind invisible walls you can’t seem to break through.
Through My Exonerated Life, I help purpose-driven professionals get unstuck from misaligned success, reconnect with their truth, and create a business and life that finally feels like freedom—not pressure.
This isn’t just about crushing your goals.
It’s about making sure those goals actually belong to you.
Join the 1000s of weekly reader to get TONS of free resources to build your business!Â
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