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Your Goal Setting Sucks

Oct 12, 2025

Stop Setting Goals. Start Building Alignment.

I used to be obsessed with goal setting.

Every January, I'd sit down with my journal and map out the year. Revenue targets. Business growth. Personal development milestones. I'd break them down into quarterly objectives, monthly benchmarks, weekly actions. I had the whole system dialed in.

And I'd crush those goals. Almost every single one.

But here's what nobody tells you about achieving goals. Sometimes you hit every target and still feel empty. Sometimes you check every box and realize you've been climbing the wrong ladder.

That was me three years ago. I had achieved everything I set out to accomplish. The income goal. The team size. The market position. All of it.

And I was miserable.

Not burned out. Not tired. Just… disconnected. Like I had spent an entire year running toward a finish line that didn't matter once I crossed it.

That's when I realized something that changed everything about how I approach success. Goals without alignment are just sophisticated distractions.

The Problem with Traditional Goal Setting

Here's how most people set goals. They look at where they are, figure out where they want to be, and create a plan to bridge the gap. More revenue. Bigger team. Better systems. Higher impact.

On the surface, it makes perfect sense. That's what we've been taught. Set clear, measurable, time-bound goals. Write them down. Create action steps. Execute.

But there's a fatal flaw in this approach. It assumes that achieving the goal will make you feel the way you want to feel.

It assumes that hitting the revenue target will make you feel successful. That building the team will make you feel fulfilled. That scaling the business will make you feel satisfied.

And sometimes it does. But more often? You achieve the goal and immediately start looking for the next one. You hit the target and feel nothing. You cross the finish line and wonder why you don't feel different.

That's because traditional goal setting focuses on the what without considering the why. It focuses on external achievement without internal alignment.

You're chasing outcomes that look impressive but don't actually connect to who you are or what you value most.

What Alignment Actually Means

Alignment isn't some woo-woo concept. It's not about crystals and vision boards and manifesting. It's much more practical than that.

Alignment is when your goals, your actions, and your values are all pointing in the same direction. When what you're building on the outside reflects who you are on the inside. When your definition of success matches your personal truth instead of someone else's expectations.

Let me give you an example. Two entrepreneurs both set a goal to hit a million dollars in revenue. Same goal. Same number. But completely different alignment.

The first entrepreneur wants to hit a million because that's what successful people in their industry do. It's the benchmark. The milestone that gets celebrated. They want it because it proves something to others.

The second entrepreneur wants to hit a million because at that revenue level, they can afford to hire the team that will free up their time to focus on the work they love. The number isn't about status. It's about creating the lifestyle and freedom they value.

Same goal. Completely different alignment.

The first person might hit the goal and feel empty because it was never about the money. It was about validation. And validation is a moving target that never satisfies.

The second person hits the goal and feels fulfilled because the number was connected to something they actually value. Freedom. Impact. Alignment.

That's the difference between goals that matter and goals that don't.

The Four Questions That Change Everything

So how do you set goals from a place of alignment instead of obligation or expectation? Start by asking yourself these four questions before you commit to any goal.

Why do I actually want this? Not the surface answer. The real answer. Dig past "because it would be good for my business" or "because successful people do this." Get to the core. What do you believe this goal will give you? And is that thing you're actually after, or is there a more direct path?

Does this goal reflect my values or someone else's? This one's brutal but necessary. Are you chasing this because you genuinely value it, or because your industry celebrates it? Because your peers are doing it? Because you think you're supposed to want it? Strip away all the external noise and ask yourself if this goal would still matter if nobody else knew about it.

What am I optimizing for? Most people think they're optimizing for freedom but they're actually optimizing for revenue. They think they're optimizing for impact but they're actually optimizing for recognition. Get honest about what you're truly optimizing for, because that will determine whether achieving this goal will actually satisfy you.

Is this goal pulling me forward or pushing me away? There's a huge difference between goals that excite you and goals that exhaust you. Between goals that energize you just thinking about them and goals that feel like obligations. If thinking about your goal makes you feel heavy, that's not motivation—that's misalignment.

These questions will expose the goals that aren't really yours. The ones you inherited from your industry or borrowed from someone else's blueprint. The ones that look good on paper but don't actually connect to what you value.

And here's what happens when you eliminate those misaligned goals. You create space for the ones that actually matter.

Building Your Breakthrough Blueprint

Here's what I've learned after years of chasing goals that didn't satisfy me and finally creating ones that do. You need a blueprint. But not the kind you borrow from someone else. The kind you build yourself.

A blueprint that starts with who you are and what you value, then works backward to the goals that will actually move you toward the life you want to create.

Most people do it backward. They set the goals first, then try to force themselves to care about them. They pick the revenue target, then try to convince themselves it matters. They choose the business model, then try to make it work for their personality.

But when you start with alignment, everything changes. You get clear on your values first. Your vision for the life you want to create. Your definition of success that has nothing to do with what anyone else thinks.

Then you reverse-engineer the goals that will actually get you there.

This is exactly what I teach in my Breakthrough Blueprint course. Not another goal-setting framework that helps you achieve more while feeling less. But a system for building a business and life that's authentically aligned with who you are.

We start with the foundation. Getting crystal clear on what you actually value, not what you think you should value. Understanding what success really means to you when you strip away all the external expectations and industry standards.

Then we design the vision. What does your most aligned life actually look like? Not the Instagram version. The real version. The one that energizes you instead of impresses others.

From there, we reverse-engineer the goals, the strategies, and the daily actions that will get you there. But here's the difference. Every goal we set is tested against your alignment. Every strategy is filtered through your values. Every action is designed to move you toward your vision, not someone else's.

The result? You stop chasing goals that don't matter and start building a life that does.

What Happens When You Get This Right

I'm not going to promise you that alignment makes everything easy. It doesn't. You'll still face challenges. You'll still have hard days. You'll still need to do difficult things.

But here's what changes. The challenges start to feel worth it. The hard days don't drain you the same way. The difficult things are connected to something that matters to you, so you show up for them differently.

You stop feeling like you're pushing a boulder uphill and start feeling like you're being pulled toward something meaningful. You stop grinding out of obligation and start working from inspiration. You stop performing success and start living it.

And the goals you do achieve? They actually satisfy you. Because they were always yours to begin with.

One of my clients came to me last year completely burned out. She was hitting all her goals. Her business was successful by every external measure. But she was exhausted, disconnected, and questioning why she was doing any of it.

We went through the Breakthrough Blueprint process together. Stripped away all the borrowed goals and industry expectations. Got clear on what she actually valued and what success really meant to her.

Here's what we discovered. She didn't actually want a bigger team. She wanted more freedom. She didn't actually want to scale to seven figures. She wanted to work with fewer clients at a higher level. She didn't actually want to be everywhere on social media. She wanted to build deeper relationships with the right people.

So we redesigned everything. New goals. New strategies. New definition of success. All aligned with who she actually is and what she actually values.

Six months later, she's making the same revenue with half the clients, working fewer hours, and loving her business again. Not because she worked harder. But because she finally aligned what she was building with who she is.

That's what's possible when you stop chasing borrowed goals and start building from alignment.

Your Next Move

So here's my question for you. How many of your current goals are actually yours? How many reflect your values versus what you think you're supposed to want?

If you're honest, some of them probably don't feel right. Some of them probably feel heavy instead of exciting. Some of them probably look impressive but don't actually connect to what matters to you.

And that's okay. That's actually the beginning of breakthrough.

Because once you see the misalignment, you can't unsee it. Once you realize you've been chasing someone else's definition of success, you can't unknow it.

The question is, what are you going to do about it?

You can keep setting goals the way you always have. Keep chasing targets that don't satisfy you. Keep achieving success that feels empty.

Or you can build a different blueprint. One that starts with alignment. One that's designed for your values, your vision, your definition of what matters.

If you're ready to stop chasing borrowed goals and start building something authentically yours, Breakthrough Blueprint is designed exactly for that. It's not another course on goal setting or productivity or hustle. It's a system for building a business and life from the inside out.

We go deep on alignment. On clarity. On designing your own definition of success instead of borrowing someone else's. And then we create the blueprint to actually build it.

If that resonates with you, if you're tired of achieving goals that don't satisfy you, if you're ready to build something that's actually aligned with who you are, I'd love to work with you.

But whether you join Breakthrough Blueprint or not, I want you to walk away from this with one thing. Permission to stop chasing goals that don't matter and start building a life that does.

Because you don't need more goals. You need the right goals. The aligned goals. The ones that are actually yours.

And once you have those? Everything changes.

Your future self is waiting. Not at the finish line of someone else's race. But at the intersection of your values, your vision, and your truth.

The question is, are you ready to meet them there?

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